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In the afterglow of an unreal few months of sport, kicking off with a sublime Euros and rolling into daily jaw-dropping joy of the Olympics, and before the Paralympic Games closes out the summer with yet more mind-blowing feats, it feels like a good juncture to reflect on what’s been achieved beyond the medals at the most inclusive Tokyo 2020 ever and the opportunities that lie ahead for brands looking to embrace an activist mindset. The Olympics were the queerest they’ve eve

With such huge demand from consumers for more info on how to make more sustainable choices every day Superdrug asked us to connect them with activists who could help demystify some of the language and ideas around sustainability for their audience, whilst exploring ‘progress not perfection’ approach to getting started. ♻️ 🌱💕 No strangers to tackling complex issues with trademark relatability, foundation.fm put together a special #DoingGoodFeelsSuper Earth Day brunch show wi

It's 2021 and there's work to be done! "After a year where inequalities have been laid bare across all parts of society, an Activist Mindset has never been more necessary or needed. These inequalities have been felt deeply across cultural communities. With so many parts of culture starting 2021 on its knees and government grants only going so far to support recovery, it’s high time for brands to step up and step in to help." Read our full article at The Marketing Society. #Ac

"The government’s Culture Recovery Fund recently managed to ensure 89% of grassroots music venues received the funding they applied for. On paper, this looks like a massive result, but the music industry voices we polled recently paint a more nuanced picture. We’re hearing of gaps in funding, performative acts from brands during moments of crisis, but new and innovative ways for brands to revaluate their relationship with communities in music as we head into a second lockdo

Ok so, what is this Activist Mindset we speak of? Well, in the first instance it’s about embracing the core values that feed activism: a desire to make changes that push for a better world and taking action to do so. And you won't need us to tell you the world has never needed more of this than now. For brands, it’s about making sure those 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐬𝐩𝐞𝐚𝐤 𝐥𝐨𝐮𝐝𝐞𝐫 and ensuring the ‘doing’ is being done. Not just when the camera's on, but behind the scenes