Tokyo 2020 has been the queerest games ever: what’s next for brands supporting LGBTQ+ athletes?
In the afterglow of an unreal few months of sport, kicking off with a sublime Euros and rolling into daily jaw-dropping joy of the Olympics, and before the Paralympic Games closes out the summer with yet more mind-blowing feats, it feels like a good juncture to reflect on what’s been achieved beyond the medals at the most inclusive Tokyo 2020 ever and the opportunities that lie ahead for brands looking to embrace an activist mindset. The Olympics were the queerest they’ve eve