Women’s sport might be back in the game, but brands still need to bat for change.
Back in 2019 women’s sport was on a roll: the Women’s World Cup broke viewing figures with England’s semi final vs. USA being the UK’s 3rd most watched TV programme of that entire year, women’s football had new sponsorship deals and visibility by the shedload. Netball also broke new ground with the entire World Cup tournament broadcast on Sky & BBC for the first time. We held our first Active Listening event with UN Women exploring the bright future of women’s sport and the p