top of page

charities + resources

A selection of charities we've worked with or supported and some useful resources relating to issues some of our campaigns have covered.

lgbt grey1.png

LGBT Foundation is a national charity delivering advice, support and information services to lesbian, gay, bisexual and trans (LGBT) communities.


We worked with LGBT Foundation throughout the Smirnoff 'Labels are for Bottles' campaign which trained over 10,000 bartenders nationwide and led to the creation of Soho Angels, helping make nightlife safer and more inclusive for everyone.

Check out the How To Be An Awesome Trans Ally resource they put together as part of this campaign.

unw grey.png

UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential.


UN Women UK reached out to us to put them in touch with grassroots voices for change in football in light of their partnership with FIFA which was our first Active Listening event.

We explore the topic of football as a tool for social change further in our Active Listening: Culture's New Rules report, featuring speakers from the UN Women event.

keychange grey.png

Keychange is a movement that takes action to empower talented underrepresented genders in the music industry with training, mentoring, and network support plus conferences and showcasing opportunities at partner festivals.

We worked with Keychange during our Smirnoff Equalising Music campaign with Annie Mac, encouraging everyone in the music industry to do one thing to reach for greater gender parity.


Read an exclusive interview with Keychange ambassador and Grammy Award-winning songwriter Carla Marie Williams in our report Active Listening: Culture's New Rules.


mvt grey.png

Music Venues Trust acts to protect, secure and improve UK Grassroots Music Venues for the benefit of venues, communities and upcoming artists.

Read about some of their key challenges post-COVID and the innovative way the industry is respondng in our report Active Listening: Culture's New Rules.

bottom of page