WORK

Want to know what an activist mindset looks like in action? Here's a selection of our case studies...

LGBTQ+ :
Smirnoff x LGBT Foundation

The Ask

As part of their Labels Are For Bottles campaign, Smirnoff tasked On the One with making nightlife a safer, more inclusive space for the LGBTQ+ community.

 

The Action

We partnered Smirnoff with charity LGBT Foundation to create Soho Angels - a street patrol of volunteers trained in harm reduction for the LGBTQ+ community in London.

 

The Outcome

2 lives saved, 60 volunteers trained, 600+ harm reduction preventions and 1000s of bartenders trained, the Soho Angels are now a permanent fixture on the streets of London. 

 

Winner of Best in Brand Purpose and Best Brand-Charity Collaboration at The Drum Awards.

FOOTBALL:
UN Women x OT1: Active Listening Event

The Ask

UN Women had just announced their partnership with FIFA and needed to understand how they could affect meaningful change in football around the Women’s World Cup in the UK.

 

The Action

We created our first Active Listening event to bring UN Women closer to those leveling the playing field for gender equality in football. The live panel and audience featured activists, players, coaches, directors, journalists and fans and was hosted by our Cultural Strategy team.

 

The Outcome

UN Women took the learnings and insight from the panel to help inform the actions of their partnership strategy for football which continues in 2021 with the UEFA Women's Euros. Watch this space!

MUSIC:
Smirnoff Equalising Music x Wireless

The Ask

With not a single woman on the mainstage, the backlash was real for London’s Wireless Festival. Smirnoff asked us to shift the diversity dial by spotlighting some of underground music’s finest female talent at the Smirnoff House.

 

The Action

We partnered with underground radio station Rinse for three days of future female headliners including Lady Leshurr, Julie Adenuga, Girls of Grime and Barely Legal. The lineup also spoke up on air and to press on what needed to be done to tackle dance music’s diversity issue.

 

The Outcome

The announcement of the lineup sparked a national conversation including a debate on BBC Newsbeat, press in the Guardian, Daily Mail, Grazia, NME, New York Times and many more with 6.31M coverage views.

© 2020 On The One.

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