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Want to know what an activist mindset looks like in action? Here's a selection of our case studies...
SUSTAINABILITY:
Superdrug x foundation.fm
The Ask
As part of their Doing Good Feels Super campaign, Superdrug asked us to help make sustainable beauty relatable, accessible and fun for a progressive beauty consumer.
The Action
We connected Superdrug to female-led radio station foundation.fm to tackle the issues through an intersectional lens.They created sustainable beauty content through voices in travel, fashion and climate change activism.
The Outcome
foundation.fm hosted a radio show, appeared on Superdrug TV, produced Instagram takeover and created instore radio sustainable beauty tips - showing millions of shoppers that a ‘progress not perfection’ mindset can make a big difference in helping the planet.