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Want to know what an activist mindset looks like in action? Here's a selection of our case studies...
WOMEN'S SPORT:
England Rugby: The Red Roses
The Ask
The Red Roses were the world's number one. England Rugby came to us to translate the performance off the pitch into presence in Gen Z culture.
The Action
Our strategy was simple - put the players front and centre of our campaign. With a team filled with big personalities, diverse backgrounds and amazing stories we invited media to train, watch and meet the Roses and soon enough, everyone from Elle to LADbible to Capital Xtra wanted a piece.
The Outcome
From double-digit growth in coverage YOY to 60% increase in game attendance to passing the men's team for 'positive impression' for the first time, the campaign really pushed women's rugby over the line for Gen Z.